Senokot is a line of natural laxative products available across Canada.
We were tasked with creating a new company website and social media content, that has a fun, humourous tone, while not being too crude. To do this, we focused on comical vocabulary and images, balanced with soft natural elements to add refinement. The website focuses on product information, and brand trust. We paid particular attention to the UI of the product page and how the user engages with the products themselves and their information. The goals for social content are anchored in engagement and sharing, so for this we wanted to capture an inviting, cheeky tone through words, sounds, and visuals.
Client Senokot Role UI / UX Designer | Art Director Year 2019 - Present Website senokot.ca