Ilumina is a digital product that allows people to quickly book medical imaging scans in Ontario.
We were tasked with creating a brand identity, and a user-centered digital product that would outline services, book appointments, as well as provide physicians with information.
The brand concept focuses on the idea of science, technology, and the future. This can be seen in the futuristic, fragmented wordmark, circular shapes, custom icons, and colour palette. Using light as a focal point we emulate the concept of a futuristic experience, rooted in science and technology.