The Compliance Team is an internal department within Merck Canada that is solely in charge of approving all internal and external projects company wide.
Because of this it was important that they were seen as friendly and approachable to their colleagues.
With that we created a brand that putting the friendly in compliance. With a logo inspired by the iconic smiley-face this brand has a friendly, encouraging feel. From the open eye dot, to the wink of approval, it guides you through with a smile.
Client Merck Canada Role Designer | Art Director Year 2020